Kiki Federico is a business architect with over 10 years of experience. She began as a national sales leader in automation technology at Siemens, working with Facebook to develop their first corporate campus. She then built a practice in human development and organizational culture, designing programs for clients ranging from Silicon Valley startups to major electronic music festivals. Kiki's focus is aligning business models, brand strategy, communications and stakeholder relationships to propel company growth.
The longer story:
After six years as a top salesperson in automation technology at Siemens, I left to build a coaching and consulting practice focused on women's leadership and organizational development. I recognized a massive gap in the education and experiences afforded to women and sought to illumine paths to navigate life with a more integrated and feminine intelligence.
Transitioning from the "systems and structures" of the external, built environment to the interior, human realm ultimately led me to pioneer women's movements and culture-change programs in arenas such as music festivals and Silicon Valley’s tech startups. In a pre-Women's March world, I saw both the social and business imperative to get in front of a rising tide that would only heighten the importance of female perspectives in how we design companies, products, brands and cultural rituals.
Amidst a digital revolution that is both dividing us and bringing us closer together, my focus shifted from women to the human element of business and developing people in places of power who are the designers of our collective future. I oversaw brand strategy, strategic partnerships and sponsorships for a consulting and media platform leading the conversation around the future of work.
Currently I work closely with CEOs and executive teams to lead strategy, communications and partnerships for startups across fintech, blockchain, media, cannabis and travel.
"Work is love made visible." - Khalil Gabran